Friday Find: Eddie Borgo for Target

If you've been reading this blog long enough, you know how much I loooove the high street collabs. I was already shot to the moon with the announcement of the H&M/Balmain collaboration, but this next one will at least get me to Saturn. 

Target (or as I call them, the Bullseye Boutique) is collaboration with the edgy and super cool Eddie Borgo. 

The Deets: 

Target, really emphasizing the DIY moment we are having, will include a 3-D printing capable site where alphabet charms can be designed by shoppers. Shoppers will also be able to upload and share photos of their customized items with the intent of others liking, commenting, and ultimately shopping them.

"A lot of these charms could be keychains, they could be added to an existing bag, there’s a lot of ways to make it your own," Borgo told Vogue during their interview. "There’s this spirit that’s in the air for us, of ‘Maker Culture’; people wanting to customize things themselves, infuse things with their own personal sense of style, really bring their own design sensibility to what they do."

According to Vogue, the collection is a festival girl's dream and includes (vegan) leather bags and packs and a whole lot of jewelry which is comfortably priced from $7.99 to $49.99.

The Eddie Borgo collaboration will be available online and in select stores starting July 12. This is one you certainly don't want to miss out on.