Virgil Abloh is Collabing with Nike for Serena Williams


There was just so much goodness in that title, I am doing a happy dance just thinking about it.

You read that right.

Virgil Abloh, the design force behind coolness embodied brand OFF WHITE and more recently, the newest lead designer on the Louis Vuitton team has teamed up with Nike to create an Off-White collaboration with muse being the GOAT herself, Serena Williams.

Nike officially announced Abloh's "Queen Collection" for the tennis great, who will debut the designs at the 50th edition tournament of the U.S. Open in New York at the end of this month.

Abloh tells Fashionista:
"What I love about tennis is the gracefulness. It's an aggressive and powerful game, but it takes touch and finesse," said Abloh in an official statement. "So the dress is feminine, but combines her aggression. It's partially revealing. It's asymmetrical. It has a sort of ballerina-esque silhouette to symbolize her grace. It's not about bells and whistles and tricks. It's just about it living on the body, and expressing Serena’s spirit with each swing of the racket."
The "Queen Collection" is full of Off-White signatures, like "Serena" in all-caps, quotes, and zip-tie tags, and ranges in price from $130 to $900. While the collection consists of a tennis dress (in both black and white) with a tule like skirt (inspired by ballet), a bomber jacket, and a bag, I am particularly excited about the glittery pair of NikeCourt Flare 2 sneakers and the limited-edition styles of Abloh's previous Nike collaboration The 10 which includes a Nike Air Max 97 and The 10: Nike Blazer Mid SW with gradient-colored soles.

While Serena is the muse, the Queen Collection is not just for her. The collection will be available at select Nike and NikeLab retailers, as well as Nike.com. 

Cue my happy dance.

Comments