Y'all are doing this on purpose: Another Fashion Brand Makes a Racist "Mistake"

I cannot believe in the year of our Lord 2020, Black folk need to tell White led brands to not be racist, but here we are, once again.

Marni, a "quirky" fashion brand is out here at the same time as daily Black Lives Matter protests weekly, thought it would be a good idea to do it's "Jungle Mood" campaign. This jungle mood, that featured numerous Black models covered in body paint, grass skirts, wooden jewelry (none of which were Marni pieces), these elements playing on the trope of the "uncivilized Black Person. 

In this same campaign, even more problematic is this photo that Marni has since removed is this "fashionable" photo of, you know, a Black man posing in ankle chains.
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Diet Prada picked up on this story, sharing on their IG: 

"Marni’s new campaign is more nuanced but no less problematic. With the models styled in a smorgasbord of ethnic accessories like Bayong wood necklaces from the Philippines, Caribbean woven grass hats, and other non-descript wooden jewelry (none of which are Marni), the images begin alluding to racist, colonial stereotypes of Black people as primitive, uncivilized, and unmodern people. One model is even painted in clay, evoking tribal bodypaint. In another image that’s since been deleted from the brand’s Instagram account, a link of chains near the model’s feet resulted in some terrible shackle-like optics."

Marni has since "apologized", saying “What was intended to be a campaign that celebrated the beauty of the Afro-Brazilian culture through the lens of Brazilian photographer Edgar Azevedo had the opposite impact. Our oversights across the review process are unacceptable – and for that, we are incredibly sorry.

"The team at Marni is passionately committed to championing equity and celebrating the beauty of diverse cultures throughout the world. As we endeavor to create a more equitable world, through fashion and shared humanity, we sincerely regret that our efforts caused further pain. We have removed these images and we are redoubling our efforts to ensure our processes are carried out with thoughtfulness and intentionality through a strong equity lens. Our entire staff is committed to using this moment as an opportunity to leverage our platform to support and empower more voices and creators of color whose talent and insights are instrumental to creating a more inclusive and diverse fashion industry."

What do you think: fashion faux-pas or trying to tap into the "Black Rage" marketing?

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